Jump to content
Tom F

Confusing marketing email from EMB

Recommended Posts

 

 

I just got EMB marketing email that says, "Get 25% OFF plus 18 months of Maintenance for the price of 12 for RAD Studio, Delphi, or C++Builder, and don’t miss a release for 1.5 years."

WTF does EMB that mean by that???  If a 12-month license was normally $100, then would I get 18 months for $75?

Is it me, or does their marketing department need some who <checks notes> actually know how to write unambiguous copy?  Or are they deliberately trying to make it difficult for us?  
¯\_()_/¯

image.thumb.png.c8b75ffadc5d14b055560f73a3a423ed.png

I

Share this post


Link to post

Yes, I believe you got it right. It's a sale on a new purchase which usually comes with 12 months of updates free but this offer will extend that to 18 months. I guess that's a pretty good deal if you're in the market for a new purchase.

Share this post


Link to post
4 minutes ago, corneliusdavid said:

Yes, I believe you got it right. It's a sale on a new purchase which usually comes with 12 months of updates free but this offer will extend that to 18 months. I guess that's a pretty good deal if you're in the market for a new purchase.

Thanks, @corneliusdavid.  Why did you conclude that it's only for someone re-subscribing to updates rather than also renewing?

Share this post


Link to post
2 minutes ago, Tom F said:

Why did you conclude that it's only for someone re-subscribing to updates rather than also renewing?

I didn't conclude that--just the opposite, in fact.  What I said is "It's a sale on a new purchase..." If you follow the link in the email and read the "Terms and Conditions" you'll see: "This offer does not apply to term licenses, renewals or academic licenses."

Share this post


Link to post
1 minute ago, corneliusdavid said:

Isn't that the same thing?

Yeah. You're right My sloppy thinking and typing.

Maybe my skin's a bit thin. But, I'd think that a good marketing department would have omitted sending this email to customers like me who are current on their update subscription. That would've saved me from wasting my time on this.

Share this post


Link to post
5 minutes ago, Tom F said:

I'd think that a good marketing department would have omitted sending this email to customers like me who are current on their update subscription

Yeah, I get lots of emails like this, too, and just have to delete them. Those seconds glancing at emails add up each day (not being sarcastic).

 

However, I can see Embarcadero wanting to send this out to everyone just on the off chance that:

  • You have one product (Delphi or C++Builder) and have been thinking of getting the other one, or..
  • You might want to upgrade your current subscription, or ...
  • You know of someone that is ready to purchase but hasn't done it yet and they're not on the mailing list.

A couple of years ago, I was a current subscriber of the Professional edition and I took advantage of one of these offers to upgrade to the Enterprise edition. It was considered a new purchase because I did not currently have the Enterprise edition so I qualified for the advertised sale but I was able to get an additional discount because I upgraded from the Professional edition. So in some cases, these sales can even be good for existing customers.

  • Like 1

Share this post


Link to post

Create an account or sign in to comment

You need to be a member in order to leave a comment

Create an account

Sign up for a new account in our community. It's easy!

Register a new account

Sign in

Already have an account? Sign in here.

Sign In Now

×